Marketing the Gospel

I think part of the reason the Church isn’t spreading in America like in other places of the world is the lack of good marketing. The Church is in the business of saving people. That’s the product. As disciples, it is our job to sell that. It costs them nothing to buy it, but it costs everything. What I mean is this: It’s free. There is no monetary cost to being a Christian. Some will tell you that you have to tithe and what not, but your time is an offering as well. And that’s what I mean by it costs everything: it’s about giving up your life. No longer living for yourself and what you want to do, but living for God and what He wants for you.

I think we do a terrible job, as Christians, expressing this point. Too often we talk about being saved from Hell. But what about being saved in this world? I look at this recent Adrian Peterson situation with his two year old son being beaten and killed. No matter what his relationship was with the kid, the publicity is good because it highlights an issue with abuse. When I was first reading the story, it made me sick to my stomach. What can a two year old do to make an adult male so mad that he beats his head in? A kid that can’t defend himself at all. There is no answer. But this is just a minor glimpse at the evil present in this world. Christianity offers something no other belief system can offer: a hope that there is justice and reconciliation. Punishing the man that did this won’t bring the kid back. Yes, justice can be served in a sense, but it still doesn’t feel like it fixes the situation. Christianity says that God will fix it. Maybe not right now, but at the end, He will.

We need to do a better job of getting this point across. Being saved from Hell and God’s wrath isn’t what makes Christianity worth living for. Living for God and recognizing His power and Will and Sovereignty is. One of our ministers said something the other day that hit me: When you look at the Grand Canyon, a mountain range, a sunset, and recognize God’s glory and power and majesty and beauty, that’s great. But humans are the pinnacle of His creation. Those things are fantastic, but God values us so, so much more. We need to feel the same way about our fellow humans. And this means expressing to them the hope that Christianity offers here and now, not just in some distant future after death.

The thing is, this should be easy. With all of the evil and sin that are in this world, it shouldn’t be hard to open people’s eyes up to that fact and introduce them to the solution. But we don’t for some reason. I think part of the reason is that the Church doesn’t end up valuing its own expertise within it. You have business people who market stuff for a living. Why not use them? We don’t let people who can’t sing lead worship. So why would we let people who don’t know how to market be in charge of outreach? We utilize the expertise of a minister who went to Bible College, but not the guy with the MBA.

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About Michael Sorentino

I am a student at the University of Cincinnati and am majoring in Philosophy and Marketing. I love the Lord, and I try to live my life in a way that pleases Him. View all posts by Michael Sorentino

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